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History
   

SHORT BUT SWEET

A2Z Graphics was established in 1999 as a full service graphic design firm specializing in strategic development and innovative communications media. Our focus has always been aimed to accomplish two goals. First, provide our clients with the highest level of service, allowing them as much or as little involvement as they prefer. Second, ensure every project is handled exquisitely.

Since 1999, A2Z Graphics has been dedicated to creating state-of-the-art communications. We are known for our award-winning work in print, web site and environmental design. Our exceptional team collaborates to engineer programs in corporate identity and collateral materials, advertising, direct marketing and signage. Our associates working in strategic planning, market research, editorial, public relations and technology enable us to provide a multi-dimensional approach to communications.

What began in June of 1999 as a full-service design firm based in Los Angeles is now exactly the same. That doesn’t mean we haven’t grown or matured over time. On the contrary, we have captured the attention of clients seeking high-concept ideas and long-term relationships. What it does mean is that we have always had a clear vision of who we are and what we provide. And for that, we have earned the respect and business of companies and independent industry innovators everywhere.

In addition to the production of creative, A2Z Graphics prides itself on developing strategic communication that effectively addresses a client’s individual objectives in all media, including: branding, packaging, corporate identity, events, brochures, web site design, design of print advertising, direct mail, collateral material, outdoor, alternative out-of home advertising and promotions to name a few.

A2Z Graphics currently utilizes a broad network of freelance creative and strategic talent, depending on a client’s specific business objective.

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Our Philosophy
   


We see each client as an A2Z Graphics' investment. We begin each project with the presumption that we will create a winning solution for our client and for A2Z Graphics. We win design awards not because we design for design or for design awards, but because our designs succeed in fulfilling their purpose and reaching their audience. The purpose and the function drive the form. The form exemplifies clean and smart design.

A2Z Graphics is driven by the challenges that come with each new project. We believe design is a process involving the collaboration of client, marketer, researcher, and designer. This process of working together to meet a set of given objectives leads to several solutions to any problem. The perfect solution is the one in which information is communicated in an innovative, strategic, and provocative manner. Arriving at the perfect solution is our profession–and our passion.

We view the ultimate customer, whether a business partner or consumer, as the central and most influential participant in a commercial relationship.

A2Z Graphics takes a strategic approach to each project, setting specific goals based on an understanding of your industry and your market, devising a compelling conceptual vehicle, and architecting a method of communication that combines eye-catching, appropriate visuals with literate text.

At A2Z Graphics, we believe good design speaks for itself. It communicates perseverance, passion and commitment. It is not about impressing you with exhaustive lists of clients, awards and recognition. It is about educating and discovering the creativity within. It is about creating a dialogue between clients and consumers. It is about creating a lasting impression and a memorable experience. We are strongly convinced that effective design utilizes words as much as it does imagery or typography.

Great graphic design is like a consummate salesperson. It captures a customer's attention, delivers information, and motivates action based on anticipated responses. The approach is aesthetic and intellectual, businesslike yet personal. It elicits confidence and assurance. As a visual medium it also establishes unique identity. In short, it creates and communicates the essence of your company and your product with signature style.

Our main intention is to assure that our clients achieve measurable success. “Success” for A2Z Graphics is largely defined and attained by following our mission to do work we love and to work with people we enjoy.

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Key Philosophical Principles
   


COMMUNICATION
Through consistent, honest communication we build strong client relationships, maintain effective and efficient teamwork, and mature both as a group and as individuals.

POSITIVITY
By maintaining a positive outlook when facing our daily challenges and in each action we take, we will affect all who come into contact with us and maintain our own clarity.

IDEATION
No two projects are identical nor may they be resolved by previously established formulas. Starting a project from a clear and empty space allows it to develop its own unique personality.

INNOVATION
True innovation and successful communication grows from a solid foundation. We see design as initially an intellectual process and then a sensory communication.

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What Makes Us Unique
   


We believe the key to our success, and our clients’ success, is our ability to offer truly integrated services. As your customers interact with your brand in different ways and through changing mediums, we are there to assure that the message is consistently on targ
et.

We work collaboratively with our clients to carve out visual communications that support their brand and position them as leaders in their field. Our business model dictates that our key client managers are multi-disciplinary–knowledgeable and experienced across all service areas.

A2Z Graphics attempts to create lasting relationships with our clients, understanding that over time we will continue to work more effectively together, increasing both the ease of project completion, and the quality of the final work.

What makes us unique as a graphic design firm is the level of strategic consultation we provide. A2Z Graphics has worked extensively with companies of varying size and provides traditional and internet solutions to the business-to-business and business-to-consumer market. We design systems that integrate brands: the strategy, the framework and the concepts for total visual marketing. The way we partner with our clients to make creative distinctions is the A2Z Graphics difference.

   


©2009 A2Z Graphics. All Rights Reserved
Los Angeles, California